PM USA is focused on responsibly manufacturing and marketing its brands to adult tobacco consumers in a financially disciplined way. In 2009, PM USA's retail cigarette share was 49.9%.
U.S. cigarette industry volume declined about 8% in 2009. Nevertheless, the cigarette industry accounted for an estimated $77 billion in consumer expenditures in 2009 and had an estimated industry profit pool of approximately $9.4 billion.
Our cigarette product portfolio is led by Marlboro. It is the number one cigarette brand in every state and the number one cigarette brand for men and women across all adult age groups. In 2009 Marlboro's share was larger than the next 12 cigarette brands combined. It was also larger than the two largest competitors, R.J. Reynolds and Lorillard, combined. In 2009, Marlboro’s share was 41.8%.
PM USA also has other strong cigarette brands in its portfolio, including Parliament, Virginia Slims, Basic and L&M. These brands have areas of regional strength and PM USA continues to support them with smart and focused investment spending. Although they perform better in certain areas across the country, Parliament, Virginia Slims and Basic are still among the nation's best-selling cigarette brands.
PM USA also manufactures and markets Marlboro Snus, a spit-free, tobacco pouch product designed for adult smokers who are interested in smokeless tobacco alternatives to cigarettes.
PM USA is a wholly-owned subsidiary of
Altria Group, Inc., a Virginia corporation whose common stock is traded on the New York Stock Exchange (ticker symbol MO). PM USA provides Altria with value over the long-term by focusing on Altria's four goals to:
- Invest in Leadership
- Align with Society
- Satisfy Adult Consumers
- Create Substantial Value for Shareholders
Beginning in the first quarter of 2009, Altria's reporting segments are Cigarettes, manufactured by PM USA; Smokeless Products, manufactured by U.S. Smokeless Tobacco Company and PM USA; Cigars, manufactured by John Middleton Co.; Wine, produced by St. Michelle Wine Estates; and Financial Services, provided by Philip Morris Capital Corporation. Please view
Altria's quarterly earnings release for current financial information.
